Is your website still up to date? Do the design and features excite your users? If not, it’s time for a website redesign! The signs are clear: the paint is crumbling, the shine of your site is fading, and user behavior is indicating a need for change. Even a glance at your competitors’ modern pages can confirm this. Discover what Website Redesign Guide 2024 entails and why it’s crucial. We’ll also provide you with effective tips for a successful website redesign.
What is meant by website redesign?
Website redesign means optimizing your website with a focus on design. As part of the website redesign, colors, graphics, and logos are brought up to date. If necessary, certain functions, templates, or menus can also be adapted. However, unlike with a website relaunch, the content, structure, and technical structure of the website essentially remain the same. However, it doesn’t hurt to take a look at page loading time and website performance as part of the website redesign.
Why is website redesign so significant?
Website redesign is significant because redesigning can significantly contribute to improving the bounce rate and user experience and increasing the conversion rate. If your website appears outdated, backward, and obsolete, this will deter your users.
Studies show that users decide whether to stay on a website or leave within just a few moments. This is why an attractive design is so important. According to a study by Gitte Lindgaard from Carleton University in Ottawa, users evaluate the visual attractiveness of a website in just 50 milliseconds. A study by Google found that aesthetic judgments are formed within 17 and 50 milliseconds. In addition, according to this study, users prefer simple and familiar designs.
A British analysis examined why users distrust websites. The result: 94 percent of the reasons are design-related; only six percent concern the content. So make sure your users are aware of unsightly and outdated pages. Your competitors also know how vital a website redesign is. If your site attracts negative attention and appears dusty, you will drive potential customers to the competition.
How to give your website a new shine
With a website redesign, you have a significant advantage when creating an entirely new page: data already exists. Before you jump straight into developing a new design, you should analyze what is well-received by your users on your current site or what scares them away. Based on this, you can identify critical areas for redesigning your site. Among other things, these recommendations will help you with the redesign process:
- Take a close look at the user data, especially the interaction of page elements such as banners, buttons, and form fields. See where there are points of friction and where things are going well.
- Define clear goals for what you want your redesigned website to achieve. Also, users’ perspectives and interests should be taken into account.
- Tell a compelling story: Think carefully about what you want to communicate to users who visit your website. Where is the entry point, what are the different phases, and where is the exit? What has to happen between the start and the finish?
- Find the right partner: Identify who can contribute their expertise to your website redesign project – internally and externally. If you hire an agency, ensure they understand your brand’s values and vision.
- Mobile First: When redesigning a website, mobile devices should also be prioritized.
- Refrain from mixing different designs. If you get inspiration for website redesign from various places, avoid implementing conflicting designs on your site.
- Think carefully about how your users access the website and how they get through your offer. Please note: The homepage is only one page of your website. Data shows many users enter a website from a product or category page.
- You should check the changes with A/B tests.
When? Implement redesign at the right time!
How often a website redesign is necessary depends, among other things, on your site’s industry, type, and condition. In short, If there are problems and the site doesn’t look appealing, updated, or feature-rich as per the trend, the time has come for a website redesign. A US marketing company wanted to know precisely and analyzed the average lifespan of a website using archived websites from the Wayback Machine of 200 leading marketing websites.
The result: The average lifespan of a website is two years, six months, and 27 days. However, you shouldn’t take this value too seriously; rather, look at your website and data. Does your site still adequately represent your brand, does it still work, do users find their way around, or are there bounces? Also, regularly compare your site with those of your competitors. Current web design trends can also inspire you. Web design trends for 202 include hero images, video backgrounds, dark modes, split-screen design, hamburger navigation, minimal fonts, and color gradients.
Conclusion
The Internet is ephemeral, and trends and designs are constantly changing. That’s why you should ensure your website doesn’t look outdated. If there are signs that your site is no longer up to date, a website redesign will provide the necessary boost. Your site must be refreshed regularly. Your users will thank you with commitment and trust. A modern and contemporary website is also the perfect prerequisite for a strong conversion rate. So check your site regularly and be ready for a website redesign by hiring a Leading Website Redesign Company if necessary.
